GREENER GLEN ELLYN

Greener Glen Ellyn is a multi-year campaign that began in January 2018 with the goal of educating the public on the sustainability efforts of the Glen Ellyn Park District and to help establish the District as an eco-friendly leader in the community. The campaign also aims to educate residents on what they can do at home to help the environment. Topics of focus are selected each year in collaboration with the District’s Naturalist.

MY ROLE
MARKETING STRATEGY
PRODUCTION MANAGER
GRAPHIC DESIGNER
COPYWRITER

ARTICLE AUTHOR
RENAE FRIGO - NATURALIST

TIMELINE
JANUARY 2018-CURRENT

EFFORTS INCLUDE

  • Annual topics and corresponding articles

  • Posters/flyers at recreation centers

  • Online “resource" webpage

  • Consistent use of #GreenerGlenEllyn

  • Contests and giveaways

  • Highlight page in Activity Guide (2018)

  • Social media posts (Facebook, Twitter, Instagram)

  • Greener Glen Ellyn section in electronic newsletters

  • New programs/events aligned with topics

  • Greener Glen Ellyn Facebook page

MONTHLY ARTICLES

Each article is strategically divided into three sections: overview, what we do, and what you can do at home. They are distributed via the District’s website, social media pages, and electronic newsletters, and have been viewed over 2,000 times to date.

POSTER/FLYER SERIES

Posters/flyers are designed to correspond with each topic and displayed at the District’s three major recreation centers in large format.

ACTIVITY SHEETS FOR KIDS

Sustainability starts with kids! To help children appreciate earth, and begin to understand these concepts, activities are developed to align with many of the topics. These are available to download from the Greener Glen Ellyn webpage, available for pick-up in our recreation centers, brought to events, and posted to social media.

EVENT & PROGRAMS ALIGNMENT

Through partnerships, and in conjunction with District staff, new programs are created to correspond with our chosen monthly topics including: 

  • January/Opt Outdoors: Free Nature RX seminar

  • April/Benefits of Trees: Earth Day, Arbor Day events

  • May/Native Plants: Sustainable Yard Tour, Free Native Plant Ideas Seminar, Free Spring Wildflower Walks

  • September/Native Trees: Native Tree & Shrub Sale

HOMEPAGE "FACT SERIES" on www.gepark.org

Facts relating to Park District efforts are posted in a rotating slider on the website homepage.

EDUCATIONAL SOCIAL MEDIA SERIES

Posts are created for social media to educate followers on the various topics.

GREENER GLEN ELLYN FACEBOOK PAGE

A dedicated Facebook page, and new campaign logo, was launched in 2019. The goal of the page is to twofold: 1) a platform to share Glen Ellyn Park District efforts and 2) to help spread the word about other efforts and opportunities to get involved in Glen Ellyn.

Other Efforts

  • Contests run via social media to increase engagement including a “bug hotel" giveaway during Illinois Pollinator Week and "Get Outdoors" tumbler giveaways during Opt Outside month.

  • Tree Tags: During our “Benefits of Trees" month, tree tags (previously provided by The Morton Arboretum) were displayed on important trees at each of our high traffic facilities.